Why is staying updated on menu changes and promotions essential in customer service?

Staying updated on menu changes and promotions is essential in customer service primarily because it enables employees to provide customers with accurate information. Customers rely on staff to have current knowledge about the menu items, including their availability, ingredients, and any promotional offerings. When employees can confidently communicate this information, it enhances the customer experience by ensuring they make informed decisions. Inaccurate or outdated information could lead to customer frustration or disappointment, potentially affecting their overall satisfaction and likelihood of returning. This knowledge directly impacts the quality of service and the store's reputation, emphasizing the importance of being well-informed as part of effective customer engagement.