What is an effective method to promote seasonal offers using the register?

Highlighting seasonal offers during customer transactions is an effective method because it creates a personal connection with the customer at the moment of purchase. This approach allows the barista to offer tailored recommendations, share the excitement about the seasonal items, and engage the customer in a conversation about the special offers. This immediate interaction can lead to increased sales as customers might be more inclined to try new items when they are enthusiastically presented.

Displaying offers on the register screen can also be helpful, but it may not capture the customer's attention as effectively as a direct conversation. Limiting offers to specific hours could restrict opportunities for sales throughout the day, potentially missing customers who come in at different times. Holding a special training session might enhance staff knowledge but does not directly promote the offers to customers. Engaging customers during their experiences fosters a more interactive and memorable shopping environment, ultimately encouraging them to take advantage of seasonal promotions.